Who We are
LINEARAMA is an architecture firm, a creative hub of different interest joined together to achieve ideas; It’s a design and research lab, as well as the practice of two young Italian architects who provide their own artistic and technical capability for the drawing up and the realisation of projects and professional advices.
LINEARAMA, through the intersection of different attitudes and qualities, reaches a unique vision that encloses many perspectives of the design process or, in general, of the design culture.
LINEARAMA research and uses a representation method that, loyal to its name, wants to experience the effectiveness of image simplicity, tool and vehicle of concepts, ideas and visions that should always be widely interpreted.
LINEARAMA comes to life in a particular historical context where architecture often finds its reason of being in representation, where the hypertrophy of the visual medium, if poor of a clear theoretical support, can’t coincide with the essence of the project and where the rampant glamorization of the image can turn ideas away from their possible real counterpart.
This glamorization, in its positive meaning, always supported by the same quality and attention in the whole design process and not only during the construction of an image, is the suitable language for the architecture storytelling, through which it can draws its effectiveness and charm and can make possible what still doesn’t exist. The overstated realization of the contemporary hyper-realistic-images often brings to the opposite result and quite always ends into a self-representative, sterile and lifeless frame. As sons of the digital era, our approach to tech-tools is always oriented to the genuine and not-faked communication of projects.
Glamorization commensurate with narration, representation not as purpose, but just as a medium. To imagine means describing visions, in other words, is to provide proposals for a probable future.
LINEARAMA pursues the re-appropriation of imagination, researching its correct representation, conscious that Architecture doesn’t have the power of solving problems, but has the duty to provide valid answers to specific needs.
LINEARAMA was established in Genoa in 2014.